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    Beet It Sport

    Tested by science

    The BEET IT Sport brand rapidly established itself in the sporting world and is now a firm favourite of the sporting elite, being increasingly adopted by more and more international sportsmen, women and teams. Since 2007 we have been supplying research institutes and universities with our beetroot juice and concentrate.

    Professor Andy Jones of Exeter University has lead the way using beetroot juice for more than eight years for sports performance research.

    He explains the nature of his team’s work in this video: Unlocking the Power of Beetroot.

    This research uses our beetroot concentrate and has been undertaken at institutes all over the world. Studies are now being developed using our beetroot flapjack. Our Beet It Sport range of concentrated beetroot juice products contain c400mg of natural dietary nitrate which is why they are used by these research facilities. We are proud to have such a close relationship with these leading scientists and professors such as Prof Andy Jones and this is one of the reasons why the Elite sports world trust that our products will deliver. We remain dedicated to developing the research in this field and as a result, have developed a version of the Beet It shots which have the nitrate removed to provide a virtually indistinguishable placebo for use in double-blind cross-over testing. Find out more about the research that has been published here.

    Check out our 2017 Sport show tour schedule HERE.

    If you want to work for us at our shows then find out more HERE.

    Informed Sport is a quality assurance programme for sports nutrition products, suppliers to the sports nutrition industry, and supplement manufacturing facilities.

    The programme certifies that all nutritional supplements and/or ingredients that bear the Informed-Sport logo have been tested for banned substances by the world class sports anti-doping lab, LGC. Athletes choosing to use supplements can use the search function above to find products that have been through this rigorous certification process.

    Pro Performance

    October Ambassador

    Jade Skillen

    Obstacle Course Running (OCR) Elite Runner

    View profile

    The Beet it SPORT Range

    Beet IT Sport Water Bottle 750ml

    £3.00 More info Add to cart

    Beet IT Sport Shot – 15 x 7cl

    £25.00 More info Add to cart

    Beet It Sport Nitrate 3000 – 6 x 25cl

    £36.00 More info Add to cart

    Beet It Sport Bar – 25 x 40g

    £28.00 More info Add to cart

    Beet It – cycling kit women’s top

    £39.00 More info

    Beet It – cycling kit women’s shorts

    £60.00 More info

    Beet It – cycling kit men’s top

    £39.00 More info

    Beet It – cycling kit men’s shorts

    £60.00 More info