Beet IT Sport
This research uses our beetroot concentrate and has been undertaken at institutes all over the world. Studies are now being developed using our beetroot flapjack. Our Beet It Sport range of concentrated beetroot juice products contain c400mg of natural dietary nitrate which is why they are used by these research facilities. We are proud to have such a close relationship with these leading scientists and professors such as Prof Andy Jones and this is one of the reasons why the Elite sports world trust that our products will deliver. We remain dedicated to developing the research in this field and as a result, have developed a version of the Beet It shots which have the nitrate removed to provide a virtually indistinguishable placebo for use in double-blind cross-over testing. Find out more about the research that has been published here.
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Informed Sport is a quality assurance programme for sports nutrition products, suppliers to the sports nutrition industry, and supplement manufacturing facilities.
The programme certifies that all nutritional supplements and/or ingredients that bear the Informed-Sport logo have been tested for banned substances by the world class sports anti-doping lab, LGC. Athletes choosing to use supplements can use the search function above to find products that have been through this rigorous certification process.Pro Performance