Independent studies on Dietary Nitrate, using Beet It Sports, have been associated
with improvements of 4-25% in exercise time to exhaustion and of 1-3% in time trial
performances in multiple sports including running, cycling and rowing.

To put these improvements into perspective, the difference between 1st and 12th
place in the 10,000m men’s running final at the 2012 London Olympics was only
0.66%.

Therefore, the evidenced-based improvements offered by Beet It Sport can
be particularly meaningful to endurance athletes in competition.

Potential underlying mechanisms include improved oxygen delivery through
vasodilatory effects of nitric oxide, reduced oxygen cost of exercise and alterations in
cellular energetics.

Dietary nitrate supplementation (400-800mg) over 5-7 days, has been shown to
improve sprint performance by 3-5%, and improve reaction time and decision making
by 3.5%.

Dietary nitrate intake from Beet It Sport has been shown to increase blood flow
to type II (fast-twitch) muscle fibres, which are used during sprinting and also
increase blood flow to the brain, which may explain the beneficial effects of beet
juice to cognitive function during exercise.

Independent studies on Dietary Nitrate, using Beet It Sports, have been shown to
increase muscle speed and power production. The consumption of just one Beet It
Sport shot has been shown to increase muscle speed (+6.5%), power (+19.5%) and
total repetitions completed (+9.4%), during bench press exercises. The intake of two
Beet It Sport shots has been shown to increase muscle power production by 15-25%
during squat exercises.

Potential underlying mechanisms for strength and power production are due to
possible increased neuromuscular efficiency, increase contractile efficiency, the
reduced energy cost of exercise and fibre-type specific effects of boosted nitric
oxide.

Exposure to altitude can have a negative effect on exercise performance, as the
environment decreases blood vessel function and subsequently the amount of
oxygen that reaches the lungs, blood and muscles.

A team of Norwegian and Swedish researchers decided to test whether dietary
nitrate supplementation via beetroot juice could improve blood vessel function at a high altitude during a 39-day expedition to Kathmandu and also at 3700 metres in
the Rolwaling Valley, Nepal.

Results found that dietary nitrate supplementation improved blood vessel function,
causing them to relax and return to normal function at altitude, whereas the placebo
group presented no effect.

Svein Erik Gaustad, the lead author of the report, noted that “next time you plan a
trip at high altitude, maybe it is worth carrying a bottle of ‘Beet It’ beet juice in your
backpack. It may be the extra boost your body needs to deliver enough oxygen to
your tired muscles and keep you healthy when you are climbing a high mountain.”

Beet It Regen Cherry+ provides a boost of antioxidants from combined sour cherry
juice concentrate and beetroot juice concentrate.

According to the International Olympic Committee, sour cherry juice concentrate,
when dosed as 30ml of concentrate for 2-3 days after exercise, has been shown to
have anti-inflammatory effects, including reduced symptoms of, or enhanced
recovery, from muscle damaging exercise (i.e., delayed on muscle soreness).

Through the same mechanism that NO has been shown to boost endurance, the benefits of increased bloodflow may also aid with recovery, hence our inclusion of high-nitrate beetroot concentrate in the Regen shot.

Unlike other cherry juice products, Beet It Regen Cherry+ does not need to be
diluted with water meaning it is quick and convenient for on-the-go consumption.
Beet It Regen Cherry+ carries the Informed-Sport logo, which means the products
have been tested by LGC’s world-class sports anti-doping laboratory.

Unlike other supplements for athletic performance, dietary nitrate supplementation
via beetroot juice may provide health benefits for the general, non-athletic, public.
For example, researchers at Queen Mary University of London and the William
Harvey Research Institute reported that consumption of 500ml of Beet It beetroot
juice significantly reduced blood pressure by -10/8 mm Hg, three hours after
ingestion.

Furthermore, a recent systematic review and meta-analysis of 43 randomised
controlled trials (95% of which used Beet It), reported beetroot juice supplementation
significantly lowered blood pressure in healthy participants aged between 21-69
years, relative to placebos.

Dietary nitrate supplementation via beetroot juice has also been shown to benefit
older or diseased populations with positive outcomes on cardiovascular health,
cerebrovascular health (eg. increased blood flow to the brain) and physical
performance.

Research has also recently shown that seven days of Beet It Sport shot
supplementation may protect against cold symptoms during periods of psychological
stress, possibly due to the immune-protective properties of increased nitric oxide
levels.

The health benefits of beetroot juice are far-reaching and the evidence base
continues to grow at a substantial rate.

For non-sporting use, we recommend our Beet It Organic shot, which contain an average of 300mg of dietary nitrate.