• Simple, Purple, Goodness.

    Beet IT Organic

    Used by health conscious individuals of all ages
    See More

    Beet IT Sport

    Backed by science and
    endorsed by athletes
    See More

    Won’t be Beeten

    James White Drinks started bottling its organic beetroot juice back in 2005 and are still pressing them today! There isn’t much we don’t know about how to squish the purple goodness out of this wonderful vegetable. We admit that beetroot juice isn’t for everyone but we have managed to convert even the most sceptical, so why not give it a try.

    What started life as James White Beetroot Juice is now the world renowned brand – Beet It. Our Beet It Organic range comes in 8 different shapes including our popular one litre carton of 90% organic beetroot juice and 10% organic apple juice. It also includes delicious blends with Ginger and Passion fruit.

    At the heart of our Beet It Sport range contains the award winning acclaimed high nitrate Pro-Elite Shot of concentrated beetroot juice. The range has since been extended to include the world’s first high nitrate beetroot flapjack (Pro-Elite bar) and super concentrate – Nitrate 3000. Find out more in our About section about why we are the No 1 choice of beetroot juice.

    Shop the range

    Latest Blog

    Update: Nicky Samuels

    Read More

    Tweet It!

    @beetit_sport