Beet It - beetroot juice from James White Drinks - Beet It Sport
Give yourself no excuses... Beet Your Personal Best!
Beet It Sport is a range of award-winning natural nitrate products made from concentrated beetroot juice and used by the world’s sporting elite for athletic performance.
European Specialist Sports Nutrition Awards
- Best Sports Nutrition Product 2021
- Best Pre-workout Product 2020
- Best Sports Drink 2020
Nutra Ingredients-USA Awards
- Product of the Year - Sports Nutrition 2022
Why Beet It Sport?
Over the last decade, our beetroot juice has been independently tested by over 300 universities worldwide – Beet It Sport is the natural nitrate supplement most trusted by the worlds sporting elite.

Consistent nitrate
Beet It Sport is the only beetroot juice brand that delivers a consistent, adequate dose of dietary nitrate per serving

Beetroot only
We use dietary nitrate derived solely from concentrated beetroot juice - no preservatives, additives, or artificial ingredients

Every batch tested
Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory
How Does It Work?
- After consuming nitrate-rich beetroot juice, nitrate is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.
- Nitrite is then swallowed, absorbed into the bloodstream and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle.
- Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).
- A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.
In 1998, three scientists – R F Furchgott, L J Ignarro and F Murad – were awarded the Nobel Prize for the discovery of the importance of nitric oxide.

Backed by Science
Beet It shots have been independently used in over 300 published medical and sports performance research papers since 2009. The research has focussed on the following areas:

- Endurance
- Multi-Sprint
- Strength & Power
- Altitude
- Health
Recommended usage
Nitrate 400
Consume 1 or 2 shots one to three hours before training and up to six days before competition

Nitrate 3000
Consume 1-2 servings (33-66ml) one to three hours before training and up to six days before competition

Nitrate 8000
Consume 2-3 scoops one to three hours before training and up to six days before competition

Regen Cherry shot
Consume one shot immediately after competition and daily for two to three days thereafter
