Beet It - beetroot juice from James White Drinks - Beet It Sport

Give yourself no excuses... Beet Your Personal Best!

With free delivery on orders over £25 plus £10 off orders over £80!

Why Beet It Sport?

Over the last decade, our beetroot juice has been independently tested by over 300 universities worldwide – Beet It Sport is the natural nitrate supplement most trusted by the worlds sporting elite.

Consistent nitrate

Beet It Sport is the only beetroot juice brand that delivers a consistent, adequate dose of dietary nitrate per serving

Beetroot only

We use dietary nitrate derived solely from concentrated beetroot juice

Every batch tested

Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory

Beet It Sport

September ambassador

Charlotte Clarke Charlotte is a competitive distance runner who is currently training for her first Ultramarathon to raise money for the British Heart Foundation after having two heart operations. She […]

August Ambassador

Jacob Bloch Jakob is a competitive ultra-runner who has complete 24 ultra-races around the world; including Marathon des Sables (Saraha Desert), Angkor Ultra (Cambodia) and UTMB Ultra (Oman). His day […]

July Ambassador

Katie George Katie is a professional English cricketer who plays domestically for the Southern Vipers in the Women’s Super League. In 2018 Katie made her debut for England one-day and […]

June Ambassador

Joelle Murray Joelle is a Scottish international footballer who plays as a midfielder at Hibernian Women’s FC in the Scottish Premier League. Joelle is the current player Captain and Academy […]

Training tips from Helen Davies

We’ve caught up with Helen Davies, our Beet It Sport ambassador last July to find out how she was and how she had been keeping busy during lockdown. Helen is […]

Beet It Sport

Running tips from Matthew Melling aka The Wigan Runner

We’ve caught up with Matthew Melling aka The Wigan Runner, our October Beet It Sport ambassador to find out how he was and how he had been keeping busy during […]

I like Beet It because it's natural based and easy to take. It helps aid my recovery, which allows me to push harder in training and racing...

Hannah Miley, Triple Olympic Swimmer

I use Beet It because it is a natural way to increase my nitric oxide levels, this for me leads to improved exercise performance...

Richie Gray, International Rugby Union Player

Beet It Sport is an amazing product - after taking it I feel rejuvenated and recovered; ready to train and compete better...

Ojie Edoburun, Team GB 100/ 200M Sprinter

One of the main differences is that I haven’t cramped up during a tough session since I started drinking Beet It Sport...

Millie Tomlinson, GB Squash Player

I use Beet It Sport before training as the nitrates allow for more blood and oxygen to get to the muscles, which in turn is helps me train more effectively...

Kat Driscoll, GB #1 Trampolinist

I tend to take Beet It Sport the night before a competition just to give that extra boost and allow me to know I have done everything I can before going into that competition - any edge you can potentially get is worth it...

Charlie Hayter, England Rugby Sevens Player

Beet It Sport is a natural substance that I trust and have seen the benefits in my training and racing. There is strong science behind the use of beetroot to help endurance athletes...

Holly Norton, GB Rower, 2016 World Champion

Beet It Sport gives me the extra edge, it's another marginal gain that contributes to my performance...

Karen Bennett, GB Rower, 2016 European Champion

I use it because I watched a documentary on it with cyclists and how it has such an impact on endurance. I thought I would try it and the first 2-3 races, I noticed a difference - now I wouldn’t race without it!