Beet It - beetroot juice from James White Drinks - Beet It Sport

Give yourself no excuses... Beet Your Personal Best!

With free delivery on orders over £25 plus £10 off orders over £80!

Why Beet It Sport?

Over the last decade, our beetroot juice has been independently tested by over 200 universities worldwide – Beet It Sport is the natural nitrate supplement most trusted by the worlds sporting elite.

Consistent nitrate

Beet It Sport is the only beetroot juice brand that delivers a consistent, adequate dose of dietary nitrate per serving

Beetroot only

We use dietary nitrate derived solely from concentrated beetroot juice

Every batch tested

Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory

Beet It Sport

April Ambassador

Joe Cemlyn-Jones Joe Cemlyn-Jones is one of Wales’ leading gymnasts as the current Northern European Champion on parallel bars and horizontal bar – his long term goal is to compete […]

Exciting times for our Thorncroft range!

The Thorncroft cordial brand, which we acquired by James White Drinks in 2011, was the original pioneering cordial range that introduced Elderflower to the wider UK market and has been […]

Beet It Sport

March Ambassador

Mica Moore Mica Moore is a British bobsleigher who has represented Wales at the 2014 Commonwealth Games in Glasgow, was crowned GB Women No.1 Brakewomen in 2016 and competed at […]

February ambassador

James Fleming James Fleming BSc MSc is a Sport and Exercise Nutritionist, registered on the Sport and Exercise Nutrition register (SENr). He has experience working with a range of athletes […]

Exciting NPD for Beet It Sport

We have successfully developed new 100% beetroot crystals with naturally high nitrate content which will be launched as BEET IT SPORT NITRATE 8000 concentrated beetroot crystals in March 2021. Dietary supplements […]

Beet It Sport

Can you Beet the common cold?

January and its cold temperatures has truly settled in and with the current situation here in the UK, it’s absolutely normal to experience periods of stress! If you didn’t know […]

I like Beet It because it's natural based and easy to take. It helps aid my recovery, which allows me to push harder in training and racing...

Hannah Miley, Triple Olympic Swimmer

I use Beet It because it is a natural way to increase my nitric oxide levels, this for me leads to improved exercise performance...

Richie Gray, International Rugby Union Player

Beet It Sport is an amazing product - after taking it I feel rejuvenated and recovered; ready to train and compete better...

Ojie Edoburun, Team GB 100/ 200M Sprinter

One of the main differences is that I haven’t cramped up during a tough session since I started drinking Beet It Sport...

Millie Tomlinson, GB Squash Player

I use Beet It Sport before training as the nitrates allow for more blood and oxygen to get to the muscles, which in turn is helps me train more effectively...

Kat Driscoll, GB #1 Trampolinist

I tend to take Beet It Sport the night before a competition just to give that extra boost and allow me to know I have done everything I can before going into that competition - any edge you can potentially get is worth it...

Charlie Hayter, England Rugby Sevens Player

Beet It Sport is a natural substance that I trust and have seen the benefits in my training and racing. There is strong science behind the use of beetroot to help endurance athletes...

Holly Norton, GB Rower, 2016 World Champion

Beet It Sport gives me the extra edge, it's another marginal gain that contributes to my performance...

Karen Bennett, GB Rower, 2016 European Champion

I use it because I watched a documentary on it with cyclists and how it has such an impact on endurance. I thought I would try it and the first 2-3 races, I noticed a difference - now I wouldn’t race without it!