Beet It - beetroot juice from James White Drinks - Beet It Sport
Give yourself no excuses... Beet Your Personal Best!
Beet It Sport is a range of award-winning natural nitrate products made from concentrated beetroot juice and used by the world’s sporting elite for athletic performance.
European Specialist Sports Nutrition Awards
- Best Sports Nutrition Product 2021
- Best Pre-workout Product 2020
- Best Sports Drink 2020
Nutra Ingredients-USA Awards
- Product of the Year - Sports Nutrition 2022
Official Partners of the NN Running Team
Beet It Sport is an official partner to the world famous NN Running Team, who collectively hold world records for:
- 5000m (Joshua Cheptegei)
- 10,000m (Joshua Cheptegei)
- 15,0000m (Joshua Cheptegei)
- Marathon (Eliud Kipchoge)
“It’s great to see that our team has established a partnership with Beet It Sport – another great development in terms of support to all of the athletes in our team.”
Eliud Kipchoge
Why Beet It Sport?
Over the last decade, our beetroot juice has been independently tested by over 300 universities worldwide – Beet It Sport is the natural nitrate supplement most trusted by the worlds sporting elite.
Consistent nitrate
Beet It Sport is the only beetroot juice brand that delivers a consistent, adequate dose of dietary nitrate per serving
Beetroot only
We use dietary nitrate derived solely from concentrated beetroot juice - no preservatives, additives, or artificial ingredients
Every batch tested
Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory
How Does It Work?
- After consuming nitrate-rich beetroot juice, nitrate is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.
- Nitrite is then swallowed, absorbed into the bloodstream and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle.
- Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).
- A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.
In 1998, three scientists – R F Furchgott, L J Ignarro and F Murad – were awarded the Nobel Prize for the discovery of the importance of nitric oxide.
Backed by Science
Beet It shots have been independently used in over 300 published medical and sports performance research papers since 2009. The research has focussed on the following areas:
- Endurance
- Multi-Sprint
- Strength & Power
- Altitude
- Health
Recommended usage
Nitrate 400
Consume 1 or 2 shots one to three hours before training and up to six days before competition
Nitrate 3000
Consume 1-2 servings (33-66ml) one to three hours before training and up to six days before competition
Nitrate 8000
Consume 2-3 scoops one to three hours before training and up to six days before competition
The Press
Rest in Peace HRH Queen Elizabeth II
We are very sad about the news of the death of HM The Queen. James White Drinks is extremely proud to have held a Royal Warrant from the Queen for […]
September ambassador
Q&A with Joanna Patterson Joanna Patterson works as a GP and cyclist who has competed at the Commonwealth Games and European Championships. In 2021, she won the Best British All […]
August ambassador
Q&A with Nico Carrillo Nico Carrillo is a British kickboxer who is the current ISKA (International Sport Karate Association) Muay Thai World 65 kg Champion. Getting to know you: How […]
Beet It Sport wins Product of the Year at the 2022 NUTRA ingredients USA awards
NutraIngredients-USA revealed the winners of this year’s awards on Wednesday, July 13. The 2022 NutraIngredients-USA Awards, now in its fifth year, recognise the best and brightest in ingredients, finished products, […]
I like Beet It because it's natural based and easy to take. It helps aid my recovery, which allows me to push harder in training and racing... 
Hannah Miley, Triple Olympic Swimmer
I use Beet It because it is a natural way to increase my nitric oxide levels, this for me leads to improved exercise performance...
Richie Gray, International Rugby Union Player
Beet It Sport is an amazing product - after taking it I feel rejuvenated and recovered; ready to train and compete better...
Ojie Edoburun, Team GB 100/ 200M Sprinter
One of the main differences is that I haven’t cramped up during a tough session since I started drinking Beet It Sport...
Millie Tomlinson, GB Squash Player
I use Beet It Sport before training as the nitrates allow for more blood and oxygen to get to the muscles, which in turn is helps me train more effectively...
Kat Driscoll, GB #1 Trampolinist
I tend to take Beet It Sport the night before a competition just to give that extra boost and allow me to know I have done everything I can before going into that competition - any edge you can potentially get is worth it...
Charlie Hayter, England Rugby Sevens Player
Beet It Sport is a natural substance that I trust and have seen the benefits in my training and racing. There is strong science behind the use of beetroot to help endurance athletes...
Holly Norton, GB Rower, 2016 World Champion
Beet It Sport gives me the extra edge, it's another marginal gain that contributes to my performance...
Karen Bennett, GB Rower, 2016 European Champion
I use it because I watched a documentary on it with cyclists and how it has such an impact on endurance. I thought I would try it and the first 2-3 races, I noticed a difference - now I wouldn’t race without it!
Jade Skillen, Spartan UK & Ireland 2018 Champion
Strava
