Beet It - beetroot juice from James White Drinks - Beet It Sport
Give yourself no excuses... Beet Your Personal Best!
Beet It Sport is a range of award-winning natural nitrate products made from concentrated beetroot juice and used by the world’s sporting elite for athletic performance.
Why Beet It Sport?
Over the last decade, our beetroot juice has been independently tested by over 200 universities worldwide – Beet It Sport is the natural nitrate supplement most trusted by the worlds sporting elite.
Consistent nitrate
Beet It Sport is the only beetroot juice brand that delivers a consistent, adequate dose of dietary nitrate per serving
Beetroot only
We use dietary nitrate derived solely from concentrated beetroot juice - no preservatives, additives, or artificial ingredients
Every batch tested
Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory
The Press
Nitrate 8000 Crystals recipe feedback from The Edge Human Performance Lab
The Team at The Edge specialise in personalised nutrition support and help athletes unlock the power of food for optimal health and performance. They have carefully curated some recipes using […]
AM vs. PM workouts: ‘Beeting’ performance losses with beetroot juice
A study published in the International Journal of Environmental Research and Public Health has shown that ingestion of a single dose of concentrated beetroot juice can offset losses in physical […]
You can’t beet a good night’s sleep!
A study recently published in the renowned journal Nature and Science of Sleep shows that consuming concentrated beetroot juice can improve sleep quality for COPD (chronic obstructive pulmonary disease) patients. […]
May Ambassador
Lewis Bloor How did you get involved in online coaching? Freedom to travel, work and to be fit and healthy have always been my pillars of success when I think […]
I like Beet It because it's natural based and easy to take. It helps aid my recovery, which allows me to push harder in training and racing... 
Hannah Miley, Triple Olympic Swimmer
I use Beet It because it is a natural way to increase my nitric oxide levels, this for me leads to improved exercise performance...
Richie Gray, International Rugby Union Player
Beet It Sport is an amazing product - after taking it I feel rejuvenated and recovered; ready to train and compete better...
Ojie Edoburun, Team GB 100/ 200M Sprinter
One of the main differences is that I haven’t cramped up during a tough session since I started drinking Beet It Sport...
Millie Tomlinson, GB Squash Player
I use Beet It Sport before training as the nitrates allow for more blood and oxygen to get to the muscles, which in turn is helps me train more effectively...
Kat Driscoll, GB #1 Trampolinist
I tend to take Beet It Sport the night before a competition just to give that extra boost and allow me to know I have done everything I can before going into that competition - any edge you can potentially get is worth it...
Charlie Hayter, England Rugby Sevens Player
Beet It Sport is a natural substance that I trust and have seen the benefits in my training and racing. There is strong science behind the use of beetroot to help endurance athletes...
Holly Norton, GB Rower, 2016 World Champion
Beet It Sport gives me the extra edge, it's another marginal gain that contributes to my performance...
Karen Bennett, GB Rower, 2016 European Champion
I use it because I watched a documentary on it with cyclists and how it has such an impact on endurance. I thought I would try it and the first 2-3 races, I noticed a difference - now I wouldn’t race without it!
Jade Skillen, Spartan UK & Ireland 2018 Champion
Strava
