Beet It - beetroot juice from James White Drinks - Beet It Sport

Give yourself no excuses... Beet Your Personal Best!

With free delivery on orders over £25 plus £10 off orders over £80!

Why Beet It Sport?

Over the last decade, our beetroot juice has been independently tested by over 200 universities worldwide – Beet It Sport is the natural nitrate supplement most trusted by the worlds sporting elite.

Consistent nitrate

Beet It Sport is the only beetroot juice brand that delivers a consistent, adequate dose of dietary nitrate per serving

Beetroot only

We use dietary nitrate derived solely from concentrated beetroot juice

Every batch tested

Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory

Beet It Sport

January ambassador

Ryan Williams Ryan Williams is an Australian professional footballer who plays for Portsmouth FC as a Midfielder. In 2019, Ryan won his first senior cap for Australia national team against […]

Don’t be misled by beetroot products not declaring their nitrate content.

Whether you are new to dietary nitrate supplementation or have been using beetroot juice to increase your sporting performances for a while now, don’t be fooled by the many new […]

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Beet It Sport celebrates two wins at the ESSN Awards

Last week, Beet It Sport celebrated not one but two incredible wins at the 2020 European Specialist Sports Nutrition Awards (ESSN Awards), designed to honour the most successful products […]

Beet It Sport

December ambassador

Meghan Gaffney Megan Gaffney is an international rugby player with 25 caps for Scotland Women, and inclusion in the initial Great Britain Olympic training squad for Rio 2016. Since her […]

Great Taste Awards 2020

Our Classics prune juice and our Big Tom Ketchup both win a Gold Star at the prestigious Great Taste Awards 2020. We’re very proud to be celebrating a double Gold […]

Beetroot juice research goes from strength to strength

Background Elite endurance athletes, including the likes of Eliud Kipchoge and the NN Running Team, have long used Beet It Sport beetroot juice as part of their pre-race preparation Beetroot […]

I like Beet It because it's natural based and easy to take. It helps aid my recovery, which allows me to push harder in training and racing...

Hannah Miley, Triple Olympic Swimmer

I use Beet It because it is a natural way to increase my nitric oxide levels, this for me leads to improved exercise performance...

Richie Gray, International Rugby Union Player

Beet It Sport is an amazing product - after taking it I feel rejuvenated and recovered; ready to train and compete better...

Ojie Edoburun, Team GB 100/ 200M Sprinter

One of the main differences is that I haven’t cramped up during a tough session since I started drinking Beet It Sport...

Millie Tomlinson, GB Squash Player

I use Beet It Sport before training as the nitrates allow for more blood and oxygen to get to the muscles, which in turn is helps me train more effectively...

Kat Driscoll, GB #1 Trampolinist

I tend to take Beet It Sport the night before a competition just to give that extra boost and allow me to know I have done everything I can before going into that competition - any edge you can potentially get is worth it...

Charlie Hayter, England Rugby Sevens Player

Beet It Sport is a natural substance that I trust and have seen the benefits in my training and racing. There is strong science behind the use of beetroot to help endurance athletes...

Holly Norton, GB Rower, 2016 World Champion

Beet It Sport gives me the extra edge, it's another marginal gain that contributes to my performance...

Karen Bennett, GB Rower, 2016 European Champion

I use it because I watched a documentary on it with cyclists and how it has such an impact on endurance. I thought I would try it and the first 2-3 races, I noticed a difference - now I wouldn’t race without it!