Be unbeetable

Nitrate from Nature

Beet your personal best

Beet It - beetroot juice from James White Drinks - Beet It Sport

Give yourself no excuses…

Beet Your Personal Best!

Beet It Sport Nitrate 400 shot
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Beet It Sport Nitrate 400 Shot

Our award winning concentrated beetroot shot
Buy Beet It Sport Nitrate 400 Shot Now

Beet It Sport Nitrate 3000 Concentrate

Beetroot super concentrate - perfect pre competition
Buy Beet It Sport Nitrate 3000 Concentrate Now
Our Story Our Story
Science Science

Why Beet It Sport?

Over the last decade, our beetroot juice has been independently tested by over 300 universities worldwide – Beet It Sport is the natural nitrate supplement most trusted by the worlds sporting elite.

Beet It Sport v competitors graph

Beet It Sport is the only brand that delivers a consistent, adequate dose of dietary nitrate per serving

A beetroot

We use dietary nitrate derived solely from concentrated beetroot juice

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Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory

The Press

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January Ambassador

Peter Thompson, the current Guinness world record holder for the most crossovers skips in 60 seconds is officially our January ambassador. With the impressive number of 117 crossovers skips achieved in March 2019, Peter has recently become a double world record holder in November 2019, breaking the record for the most crossovers in 30 seconds. […]

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December Ambassador

Tom Stoltman, aka “The Albatross” is our December ambassador. Tom Stoltman is Scotland’s Strongest Man 2018. He got into the Strongman competition through his big brother Luke about six years ago. Watching him compete gave Tom an instant bug for it and he has stuck to it ever since! His aspirations for 2020 are to win […]

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November Ambassador

Conor Barrasford is our Beet It Sport ambassador for November. Conor is a 21 year old aspiring professional Ironman athlete, who recently graduated from the University of Bath with a BSc degree in Politics and Economics, where he coincided his studies with Ironman, ultramarathons and sports science. Conor works as a corporate journalist on an […]

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October Ambassador

Matthew Melling ‘The Wigan Runner’, is our Beet It Sport ambassador for October. Since January 2017, Matthew has ran 5km every day to raise money for the Oddballs Foundation, who raises awareness for Testicular Cancer. Matthew has ran for over 1,000 consecutive days and so far has raised over £22,000 for the Oddballs Foundation. Matthew […]

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September Ambassador

David Conroy is our September ambassador. David is 20 years old and is the Irish Elite Cyclocross Champion, Irish Elite XCO Champion and is a regular professional competitor for Ireland at World Cups and World Championships. David is also type 1 diabetic, which makes his achievements even more impressive.  David uses Beet It Organic every […]

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Beet It Expansion

Our Suffolk-based beetroot juice press gets new storage facilities thanks to the European Agricultural Fund for Rural Development.   Over the past 30 years, we have successfully developed and grown a distinguished portfolio of brands: James White for our English apple juices and organic range of fruit and vegetable juices that includes Beet It, the […]

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I like Beet It because it's natural based and easy to take. It helps aid my recovery, which allows me to push harder in training and racing...

Hannah Miley, Triple Olympic Swimmer

I use Beet It because it is a natural way to increase my nitric oxide levels, this for me leads to improved exercise performance...

Richie Gray, International Rugby Union Player

Beet It Sport is an amazing product - after taking it I feel rejuvenated and recovered; ready to train and compete better...

Ojie Edoburun, Team GB 100/ 200M Sprinter

One of the main differences is that I haven’t cramped up during a tough session since I started drinking Beet It Sport...

Millie Tomlinson, GB Squash Player

I use Beet It Sport before training as the nitrates allow for more blood and oxygen to get to the muscles, which in turn is helps me train more effectively...

Kat Driscoll, GB #1 Trampolinist

I tend to take Beet It Sport the night before a competition just to give that extra boost and allow me to know I have done everything I can before going into that competition - any edge you can potentially get is worth it...

Charlie Hayter, England Rugby Sevens Player

Beet It Sport is a natural substance that I trust and have seen the benefits in my training and racing. There is strong science behind the use of beetroot to help endurance athletes...

Holly Norton, GB Rower, 2016 World Champion

Beet It Sport gives me the extra edge, it's another marginal gain that contributes to my performance...

Karen Bennett, GB Rower, 2016 European Champion

I use it because I watched a documentary on it with cyclists and how it has such an impact on endurance. I thought I would try it and the first 2-3 races, I noticed a difference - now I wouldn’t race without it!

Jade Skillen, Spartan UK & Ireland 2018 Champion