Beet It - beetroot juice from James White Drinks - Beet It Sport
Give yourself no excuses... Beet Your Personal Best!
Beet It Sport is a range of award-winning natural nitrate products made from concentrated beetroot juice and used by the world’s sporting elite for athletic performance.
European Specialist Sports Nutrition Awards
- Best Pre-workout Product 2020
- Best Sports Drink 2020
Official Partners of the NN Running Team
Beet It Sport is an official partner to the world famous NN Running Team, who collectively hold world records for:
- 5000m (Joshua Cheptegei)
- 10,000m (Joshua Cheptegei)
- 15,0000m (Joshua Cheptegei)
- Marathon (Eliud Kipchoge)
“It’s great to see that our team has established a partnership with Beet It Sport – another greate development in terms of support to all of the athletes in our team.”
Eliud Kipchoge
Why Beet It Sport?
Over the last decade, our beetroot juice has been independently tested by over 200 universities worldwide – Beet It Sport is the natural nitrate supplement most trusted by the worlds sporting elite.
Consistent nitrate
Beet It Sport is the only beetroot juice brand that delivers a consistent, adequate dose of dietary nitrate per serving
Beetroot only
We use dietary nitrate derived solely from concentrated beetroot juice - no preservatives, additives, or artificial ingredients
Every batch tested
Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory
How Does It Work?
- Beetroot juice is rich in natural dietary nitrate
- Natural nitrate is converted to nitrite by bacteria on the tongue
- As nitrate enters the bloodstream, it is converted to nitric oxide
- Nitric oxide is a vasoldilator responsible for boosting blood flow, which increases blood supply to the working muscles, thereby enhancing endurance performance
In 1998, three scientists – R F Furchgott, L J Ignarro and F Murad – were awarded the Nobel Prize for the discovery of the importance of nitric oxide.
Watch the video about how Beet It works
Backed by Science
Beet It shots have been independently used in over 200 published medical and sports performance research papers since 2009. The research has focussed on the following areas:
- Endurance
- Multi-Sprint
- Strength & Power
- Altitude
- Health
Recommended usage
Consume 1 or 2 shots one to three hours before training and up to six days before competition.
The Press
Beet Smoothie Recipe
Prep Time: 2 minutes This smoothie can be used as 1-2 hours before training or can be enjoyed as a recovery snack to help reduce inflammation. Ingredients (Serves 1) 2 […]
Beet Marbled Yoghurt Recipe
Prep time: 2 mins This high protein snack contains healthy unsaturated fats, antioxidants, and dietary nitrate, making it ideal for recovery. Add an extra scoop of Nitrate 8000 Crystals for […]
July Ambassador
How did you get involved in motorcycle racing? My dad has always been a fan of anything 2 wheels and he used to ride Motocross as a hobby. He bought […]
Nitrate 8000 Crystals Recipe Feedback
The Team at The Edge Human Performance Lab have kindly curated some recipes using our Beet It Sport Nitrate 8000 Crystals – They have carefully curated some recipes using our […]
AM vs. PM workouts:
‘Beeting’ performance losses with beetroot juice A study published in the International Journal of Environmental Research and Public Health has shown that ingestion of a single dose of concentrated beetroot […]
You can’t beet a good night’s sleep!
A study recently published in the renowned journal Nature and Science of Sleep shows that consuming concentrated beetroot juice can improve sleep quality for COPD (chronic obstructive pulmonary disease) patients. […]
I like Beet It because it's natural based and easy to take. It helps aid my recovery, which allows me to push harder in training and racing... 
Hannah Miley, Triple Olympic Swimmer
I use Beet It because it is a natural way to increase my nitric oxide levels, this for me leads to improved exercise performance...
Richie Gray, International Rugby Union Player
Beet It Sport is an amazing product - after taking it I feel rejuvenated and recovered; ready to train and compete better...
Ojie Edoburun, Team GB 100/ 200M Sprinter
One of the main differences is that I haven’t cramped up during a tough session since I started drinking Beet It Sport...
Millie Tomlinson, GB Squash Player
I use Beet It Sport before training as the nitrates allow for more blood and oxygen to get to the muscles, which in turn is helps me train more effectively...
Kat Driscoll, GB #1 Trampolinist
I tend to take Beet It Sport the night before a competition just to give that extra boost and allow me to know I have done everything I can before going into that competition - any edge you can potentially get is worth it...
Charlie Hayter, England Rugby Sevens Player
Beet It Sport is a natural substance that I trust and have seen the benefits in my training and racing. There is strong science behind the use of beetroot to help endurance athletes...
Holly Norton, GB Rower, 2016 World Champion
Beet It Sport gives me the extra edge, it's another marginal gain that contributes to my performance...
Karen Bennett, GB Rower, 2016 European Champion
I use it because I watched a documentary on it with cyclists and how it has such an impact on endurance. I thought I would try it and the first 2-3 races, I noticed a difference - now I wouldn’t race without it!
Jade Skillen, Spartan UK & Ireland 2018 Champion
Strava
