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The Press

While our juices are pressed, our news is hot off the press! Check out the latest stories from the world of James White Drinks.

Beet It Sport

Nitrate 8000 Crystals recipe feedback from The Edge Human Performance Lab

The Team at The Edge specialise in personalised nutrition support and help athletes unlock the power of food for optimal health and performance. They have carefully curated some recipes using […]
Beet It Sport

AM vs. PM workouts: ‘Beeting’ performance losses with beetroot juice

A study published in the International Journal of Environmental Research and Public Health has shown that ingestion of a single dose of concentrated beetroot juice can offset losses in physical […]

You can’t beet a good night’s sleep!

A study recently published in the renowned journal Nature and Science of Sleep shows that consuming concentrated beetroot juice can improve sleep quality for COPD (chronic obstructive pulmonary disease) patients. […]

May Ambassador

Lewis Bloor How did you get involved in online coaching? Freedom to travel, work and to be fit and healthy have always been my pillars of success when I think […]
Beet It Sport

April Ambassador

Joe Cemlyn-Jones Joe Cemlyn-Jones is one of Wales’ leading gymnasts as the current Northern European Champion on parallel bars and horizontal bar – his long term goal is to compete […]
Thorncroft

Exciting times for our Thorncroft range!

The Thorncroft cordial brand, which we acquired by James White Drinks in 2011, was the original pioneering cordial range that introduced Elderflower to the wider UK market and has been […]
Beet It Sport

March Ambassador

Mica Moore Mica Moore is a British bobsleigher who has represented Wales at the 2014 Commonwealth Games in Glasgow, was crowned GB Women No.1 Brakewomen in 2016 and competed at […]
Beet It Sport

February ambassador

James Fleming James Fleming BSc MSc is a Sport and Exercise Nutritionist, registered on the Sport and Exercise Nutrition register (SENr). He has experience working with a range of athletes […]
Beet It Sport

Exciting NPD for Beet It Sport

We have successfully developed new 100% beetroot crystals with naturally high nitrate content which will be launched as BEET IT SPORT NITRATE 8000 concentrated beetroot crystals in March 2021. Dietary supplements […]
Beet It Sport

Can you Beet the common cold?

January and its cold temperatures has truly settled in and with the current situation here in the UK, it’s absolutely normal to experience periods of stress! If you didn’t know […]