For the last few years there has been a purple revolution happening in The Netherlands and it all started in a small but famous town of Volendam. Why? Our Dutch Beet It and Beet It sport distributor is based there. How? Director of the company Rene Schuitemaker is a cycling enthusiast and now now cycling coach. He started the very successful Beet It ladies team who have steadily developed to be a force to be reckoned with across Europe (see previous blog about one of their successes this year). There is now a kids team and a men’s team but the ladies are still leading the way for now.
This year has seen the addition of a wonderful Beet It team car, and a Beet It Camper-van. The Beet It Team car will join the cycling races and the Beet It Camper-van will provide accommodation and support for the ladies team. A great combination that can only add to their continuing success.
The Beet It ladies are regularly on the podium in international competitions, and even greater results are expected this year. The Beet It branded vehicles were at the Giro D’italia in Apeldoorn (Netherlands), and will be an eye catching feature to look out for at many proffessional cycling races this season.
Let’s Beet them all.