We are proud to announce that James White Drinks has been Highly Commended in the 2015 Waitrose Way Awards in the category of Championing British. We were highlighted for this special award for our efforts to support and develop the organic beetroot growing industry through our work with British scientists exploring the benefits of natural nitrate supplementation using beetroot juice.
Waitrose believes in championing British produce, treading lightly on the environment, supporting responsible sourcing and treating people fairly. Championing British Category – They build long-term relationships with their farmers and suppliers, working sustainably to deliver quality produce which helps their customers get the best possible products to help them to live more healthily – this is The Waitrose Way.
This award recognises that:
- We’re doing the right thing by farmers
- We’re backing British
- We’re championing regional suppliers
- We’re ahead of the field in organic
Waitrose stock our 1 litre carton, 75cl carton (chilled juice section), 75cl glass bottle and our 7cl shot from our Beet It Organic range.